Case Study
Lind Plastic Surgery & Med Spa Website Redesign
A full-scale website redesign for Houston's Lind Plastic Surgery & Med Spa, rebuilt from first principles to drive organic traffic, build patient trust, and convert visitors into consultations.
6.06x
Organic Traffic Increase
2.34x
Lead Volume Increase
As of April 2026
Homepage
The original homepage buried the practice identity below a centered group photo with small, hard-to-read text and generic headings. The redesign leads with the practice name at scale, full-bleed photography, featured media credentials, and a clear call to action that establishes authority from the first frame.
Before
After
Procedure Pages
Procedure hero sections went from a cramped banner with stock overlay text and a dated table of contents to a full-viewport editorial layout with large typography, individual model photography, and streamlined navigation to sub-procedures.
Before
After
Service Navigation
The old breast procedures section used a single stock photo with overlay text and small tab navigation. The redesign features an organized grid with real imagery, clear procedure categories, and direct pathways so patients can find exactly what they’re looking for.
Before
After
Financing
The financing page transformed from a generic template with a confusing multi-column layout into a clean, structured experience featuring Cherry Financing integration with clear benefit callouts, a payment calculator, and none of the friction that makes patients hesitate.
Before
After
Social Media
A dedicated social media hub connecting TikTok, Instagram, Threads, Facebook, YouTube, and X with follower counts and featured video content. Social proof and the surgeon's personality, surfaced directly on the website.
The results speak for themselves.
A website built from first principles, not a template reskin, produces outcomes that template agencies struggle to explain. The redesign didn't just look better. It converted better, ranked better, and gave patients a reason to choose Lind Plastic Surgery over every other practice in their search results.
6.06x
Organic Traffic Increase
2.34x
Lead Volume Increase
As of April 2026
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