AestheticOS

Designing websites for plastic surgery practices from first principles.

The world around you has been evolving. Yet, plastic surgery websites have been stuck in the 2010s with boilerplate templates and primitive infrastructure. We are fixing this.

The full-stack foundation for practices that refuse to look ordinary.

We only offer what directly improves how your practice is perceived, discovered, and booked. Three pillars, tightly integrated, obsessively refined.

Design that feels axiomatic.

We start from first principles: patient psychology, trust signals, and the moment of decision. Design choices trace back to the core truths a patient must grasp before they book.

  • Principles first, always
  • Clarity at every turn
  • Trust, designed into the flow
Hosting that stays flawless.

Fast, secure, and resilient by default. We handle performance, monitoring, and ongoing updates so your team stays focused on patients.

  • Blazing fast global delivery
  • Enterprise-grade security & uptime
  • Continuous updates without downtime
SEO that earns demand.

We bake technical SEO into the build, then optimize for the keywords that patients actually search when they are ready to book.

  • Technical SEO foundations
  • Local dominance for high-intent queries
  • Structured content for lasting ranking

Plastic surgery websites all look the same. This is what Pro looks like.

Built from zeroEvery time.
No prebuilt sections. No recycled layouts. Every site starts blank, then gets designed around your practice's DNA: your voice, your specialties, your standards. Typography, spacing, and flow are built as one system. The result can't be mistaken for anyone else.
Built to evolve.
Your practice changes. Your website should adapt without a costly redesign every few months. Add new services, providers, pages, and social proof as you grow while your site stays cohesive, fast, and unmistakably yours.
Designed tobook consults.
Your best work, front and center. Clear details at a glance. Thoughtful pacing. Quiet motion. A calm path from curiosity to confidence. Booking a consult feels effortless.
Pro-LevelPolish.
Performance, accessibility, and micro-interactions that feel custom - because they are.
Many plastic surgeon websites are sold as custom, but they are really recycled WordPress templates.
That usually means a website that looks familiar, loads slower, and blends in with other plastic surgery websites in your market. We build every plastic surgery website around your brand and patient journey so it looks premium, ranks in search, and drives more consultation requests.

Designing for ChatGPT, Gemini, and Google Search AI features without the cliches.

We treat AI visibility as an information retrieval problem, not a branding exercise. When models can verify who you are, what you do, and why patients should trust you, visibility becomes more stable across search and assistant answers.

Ground truth over gimmicks.

Google's documentation for AI search features is clear: the same SEO fundamentals still apply, and there is no secret AI-only markup requirement. We start with crawlability, indexable text, internal linking, and page experience.

  • Procedure pages are crawlable and internally connected
  • Critical facts live in visible text, not image-only sections
  • Technical SEO foundations are built in from day one

Medical trust is explicit.

Plastic surgery content falls into a high-trust medical category. We structure pages so credibility is easy to verify: authorship, credentials, candidacy criteria, risks, recovery expectations, and realistic outcome framing.

  • Surgeon expertise and review context are clear on-page
  • Each procedure page covers indications, risks, and recovery
  • Claims stay precise, evidence-based, and non-hype

Structured data clarifies entities.

We use schema to disambiguate who the provider is, what services are offered, and how content connects. Structured data only helps when it matches visible content, so we keep markup tightly aligned with what users actually read.

  • Use specific schema types only when they truly fit
  • Keep structured data synchronized with visible copy
  • Validate markup and monitor issues in Search Console

Bot policy stays intentional.

Different AI systems rely on different crawlers. We configure crawler access and snippet controls according to your policy goals, then verify behavior after recrawls rather than guessing.

  • Googlebot governs Search visibility in Google AI features
  • OAI-SearchBot and GPTBot are configured separately
  • Use nosnippet, max-snippet, and data-nosnippet where needed

Live work. The standard in practice.

A clear standard, applied with discipline: calm confidence, clinical clarity, and a booking flow that feels inevitable.

3.7x

Traffic Increase

2.1x

Lead Volume Increase

The process should never become your job.

Traditional agencies feel like a car dealership: endless calls, opaque pricing, slow changes, and a final product that looks average. We absorb the complexity and eliminate the bureaucracy that slows everyone else down and deliver an unparalleled product.

  1. 01

    Define your vision.

    Other web design companies open with elaborate kickoff meetings, endless slideshows, and ceremonial proposals - performance designed to give the illusion of progress. We strip away the theater and focus on first principles. Who are you and your practice? What's your long-term vision? What defines your company's aesthetics? What are your flagship procedures?

  2. 02

    The first iteration.

    We don't disappear for weeks and return with a boring slideshow about a home page concept; we design a flagship landing page that you can view in your browser. If you love it, we move fast. If adjustments are needed, we iterate rapidly before building the rest (we bet you will love it though).

  3. 03

    Design and engineering.

    Most agencies design, then develop, then "optimize." We build everything in parallel: beautiful interfaces engineered for performance, SEO foundations built in from day one, and psychological first-principles driving every decision. The result is a world-class website that is simply unparalleled.

  4. 04

    Perfecting the pixels.

    Other agencies leave bugs, inaccuracies, and typos that you have to catch yourself. We obsess over every detail — from the copy, typography, aesthetics, spacing, and animations — until every single pixel is in its place.

  5. 05

    Launch day.

    With a world-class product in hand, we launch your website using enterprise-grade infrastructure and analytics. Every page, every image, and every interaction loads in a blink of an eye. It's the same infrastructure that powers the world's most critical applications, which means that your website will be as fast, reliable, and secure as the apps you use every day.

  6. 06

    Monitoring and optimizing.

    Performance optimization and security happen automatically in the background so that you can focus on your practice. Your site stays lightning fast, protected from threats, and continuously improves. Analytics give you deep insights into your traffic: where patients find you, how they engage, and what drives growth.

By the time most agencies present their first concept, your website is already online.

Most projects drift for months because decisions are slow and process overhead keeps compounding. What usually drifts across a quarter gets pushed live in days, not months.

Delivery Window

As fast as 7 days.

7 daysUp to 3 weeks

Questions worth answering before we build.

Before you reach out, you should know exactly what is included, what is optional, and how ongoing support works. These are the questions most practices ask before starting.

We offer three core services: (1) website design/development, (2) hosting, maintenance, security updates, performance monitoring/improvements, and bug fixes, and (3) ongoing SEO and content improvements. We have proven results in all three services, and can also work on any custom projects you have.

Many agencies use templates. Many also say they don't use templates, but then use the same existing primitive components over and over again. And even if they don't do that, their designers tend to stick to a small distribution of colors, layouts, and overall design languages. We don't do that; we start with a blank canvas and design a website that is unique to your practice and brand. No two sites look the same.

No. We do not use WordPress themes or drag-and-drop page builders. Your plastic surgery website is built from scratch for your brand, speed, and SEO. That gives you a premium look now and easier growth as you add services, providers, and locations.

Our analytics service gives you a comprehensive view of your website traffic, including where visitors come from (organic, Instagram, TikTok, ChatGPT, etc.), which devices and browsers they use, what regions they are in, and which pages or actions drive the strongest engagement.

Whenever we design a website, we build in the foundational SEO and best practices from day one. We also offer ongoing SEO and content improvements as a separate recurring service for teams that want continuous growth.

Yes. You can launch with website build plus maintenance/hosting and add ongoing SEO later when it makes sense for your timeline and growth plan.

No site yet? Perfect. Already have one? Let's make it unforgettable.

We design from scratch and ship quickly without compromising polish.

Start Your Project